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That makes total sense. Oyo is still publicly known for there hotel business only — but they have expanded to a lot of sectors like Co working space (it's called innovator ig), then into premium hotels and they even bought that American Hotel chain. So with that name change, they can show that's OYO Hotels is just one branch and they do a lot of other stuff too. It's similar to how Facebook rebranded to Meta, Google changed to Alphabet and Zomato to Eternal. Along with that the name change also makes sure that there's no dip in brand value if something goes wrong in one of their business. For eg, if we came across the news that hotel owners found stealing at OYO's hotels, it won't necessarily affect the brand image of their other business. W Move imo.

Changing the name now feels like painting the house while it’s still on fire. Fix the brand perception first, then rebrand.

Most people I’ve spoken to who’ve actually used oyo has said that it’ll be their last time, and ik why. The service is bad, the staffs are rude and the experience is not exactly transparent. Complains are piling up, changing the name will barely do them any good.

Seems like a huge PR disaster

munny badnam hue darling tere liye samja kya ? beedu 😀