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᠅ Founder Tip: Copying a startup model is easy—copying their context is impossible Founders often say: “It worked in the US. Let’s do the same in India.” But what worked there may not work here. The model is visible. The why behind it isn’t. Here’s why blind copying kills early-stage startups: 1. Culture changes behavior Uber in the US works because tipping culture exists and drivers own cars. In India? Pricing sensitivity + driver expectations = different dynamics. ✅ Fix: Study local user habits, not just global products. 2. Infrastructure gaps create friction “Let’s build DoorDash for tier-3 towns.” Problem: no delivery partners, low smartphone penetration, patchy digital payments. ✅ Fix: Build for where the market is today—not where it might be in 5 years. 3. Unit economics don’t translate A $30/month SaaS in the US feels like peanuts. In India, ₹2,499/month is a luxury for SMBs. ✅ Fix: Reprice and repackage for local wallets and mindsets. 4. Trust takes longer in some markets What worked with influencers or Reddit threads in the West might need boots-on-ground trust building here. ✅ Fix: Local credibility > global buzz. 5. Ecosystem support varies Some ideas thrive in VC-rich, ecosystem-heavy zones. Others need regulatory support, policy push, or mass offline adoption—which may not exist yet. ✅ Fix: Time your market, not just mimic it. Don’t clone what you see. Adapt what you understand.
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