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When you think about advertising, what comes to mind? For me, it’s a mix of emotions—sometimes it’s that one ad that tells a great story, connects deeply, and stays with you. Other times, it’s just noise, fighting for attention in a world that’s alr

Everyone’s just memes. How bullshit can this get? Stock market crashes, and instead of thinking straight—it's all attention, attention, attention. Memes everywhere. Jokes everywhere. But no one's talking sense. As a commerce student, I get it—if yo

Apple’s new “Liquid Glass” look 👀 It’s not just about clean design or aesthetics. It’s training our eyes — for what’s coming next like Vision Pro , smart glasses , wearables, spatial computing, invisible interfaces. This might just be Apple’s w

I’m building a small assistive tool to reduce NIC-code confusion for first-time founders. If you’re currently stuck or unsure about your NIC code, please comment. Most founders don’t even know if they chose the right NIC code — they either hope it’s

When I first started designing for startups, I thought good UI/UX was about making things look clean. Turns out, it’s about making things feel clear. Here are a few lessons I’ve picked up along the way: — Simplicity isn’t minimalism. It’s knowing

Dear Men, While you post your stories and celebrate last night's win, take a moment. Look beyond the screen. Look at the women around you. Do they receive the same respect you’re posting about? Let’s be honest - if our team hadn’t won the s

Why is Brand Awareness Key to Success? Brand awareness is the foundation of marketing—no wonder 32% of influencer campaigns focus on it. But what does it mean? It’s about making your brand memorable and trustworthy. When people recognize and trust

Why do Indian founders glorify hustle over strategy? Everywhere you look—founder interviews, podcasts, startup reels—it’s all about grind, sacrifice, late nights, no weekends. Hustle is the badge of honor. The more tired you are, the more “entrepren

Learn and Earn Series - June - Part 3 The "Mudita" Edge: Why Celebrating Your Competitor's Win Can Secretly Help YOU! 🤯 The startup world can feel cutthroat. But what if I told you there's an edge in... celebrating your competitors? 😮 Introduci

Diving into one of the most essential books for any designer – The Design of Everyday Things by Don Norman. It’s not just about how things look, but how they work, feel, and guide the user intuitively. Every page is a reminder that great design is in