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“Scroll, Click, Crave: How Algorithms & Variable Rewards Hijack Our Attention” We’re addicted to Instagram, YouTube, and similar platforms because they use variable rewards—a psychological tactic where the outcome is unpredictable. Every scroll or

For every business it is very important to consider PESTLE(Political economical socio-cultural technological legal environmental). Let us learn how 7 up has given importance to the S in PESTLE. So 7 UP has faced difficulty in positioning itself in

Branding 101 for Startups: Getting a Logo on a Budget (Without Regret Later!) Hey Entrepreneurs! 👋 Planning to get a logo or kickstart your brand identity? Exciting times! But if you're in the early stages of your startup journey—working with a li

Holding XRP since it was Rs. 40. Psychology behind the decision was very simple. Its logo is a X and elon musk loves X. The coin has limited supply and a simple law of economics states that limited supply and increasing demand increase prices. Now

1. Niqo Robotics Bags $13 Mn (INR 107 Cr.) To Offer Al-Powered Spraying Services 2. Celcius Logistics, a domestic aggregator providing end-to-end cold-chain solutions, has secured Rs 40 crore ($4.8 million) 3. Marketing SaaS platform Highperformr.a

Announcement : Redbull Basement X Medial Startup Showcase (September 2024 edition). We are back with Medial’s Startup Showcase and this time you have a chance to represent India in Tokyo, Japan with your idea, get incubated and funded through our c

𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗶𝗱𝗲 𝗰𝗼𝗹𝗼𝗿 𝘁𝗵𝗲𝗺𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 ? 1. Define Your Brand Personality Ask: If my brand were a person, how would it behave? Professional & Trustworthy → Blue, Gray, Navy Bold & Energetic → Red, Orange Cr

It’s as Messy as You Think So, Elon and Trump are beefing. Yes, that Elon Musk. And that Donald Trump After months of playing political Batman and Robin, their weird little bromance just came crashing down in public, and the internet is eating it

Top News of the day: 1. The Union Cabinet approved a Rs 1,500 crore incentive scheme for small digital transactions, aimed at reducing costs for stakeholders in the UPI ecosystem. 2. India's online gaming sector is projected to grow from $3.7 billi

Why Metrics Matter More Than Ideas in VC Funding. 🚀✨️ Be good at your numbers. You’ve got a bold vision and a slick pitch deck. But the moment you step into a VC meeting, the conversation shifts from your idea to your numbers. Why? Because VCs d