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Tushar Aher Patil

Trying to do better • 5m

💡 Why the color red makes you spend more — and you don’t even realize it. Walk into a store or open any shopping app. Spot something? 🟥 Red. Red sale signs. Red banners. Red timers ticking down. It’s not just about looking bold. It’s behavioral science. Red is associated with: 🚨 Urgency 🔥 Excitement ⚠️ Action Psychologically, red triggers a subtle spike in heart rate. It increases arousal and lowers decision-making time — leading to quicker (and more impulsive) purchases. In fact, studies have shown: Red-colored “SALE” signs lead people to perceive bigger discounts, even when the numbers are exactly the same as signs in black or blue. It works. That’s why: • Flash sale platforms use red timers • Fast food chains like McDonald’s & KFC use red branding • Ecommerce apps turn CTA buttons red during festive sales ________________________________________ 🧠 For marketers: Use red strategically. It’s powerful — but too much can feel aggressive. 🛒 For consumers: Next time you feel the urge to buy because something “feels like a great deal”… check the color. It might just be the red talking. #ConsumerPsychology #MarketingStrategy #ColorPsychology #RetailTricks #BusinessInsights #LinkedInLearning #Neuromarketing

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