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Tushar Aher Patil

Trying to do betterย โ€ขย 1m

๐Ÿ’ก Why the color red makes you spend more โ€” and you donโ€™t even realize it. Walk into a store or open any shopping app. Spot something? ๐ŸŸฅ Red. Red sale signs. Red banners. Red timers ticking down. Itโ€™s not just about looking bold. Itโ€™s behavioral science. Red is associated with: ๐Ÿšจ Urgency ๐Ÿ”ฅ Excitement โš ๏ธ Action Psychologically, red triggers a subtle spike in heart rate. It increases arousal and lowers decision-making time โ€” leading to quicker (and more impulsive) purchases. In fact, studies have shown: Red-colored โ€œSALEโ€ signs lead people to perceive bigger discounts, even when the numbers are exactly the same as signs in black or blue. It works. Thatโ€™s why: โ€ข Flash sale platforms use red timers โ€ข Fast food chains like McDonaldโ€™s & KFC use red branding โ€ข Ecommerce apps turn CTA buttons red during festive sales ________________________________________ ๐Ÿง  For marketers: Use red strategically. Itโ€™s powerful โ€” but too much can feel aggressive. ๐Ÿ›’ For consumers: Next time you feel the urge to buy because something โ€œfeels like a great dealโ€โ€ฆ check the color. It might just be the red talking. #ConsumerPsychology #MarketingStrategy #ColorPsychology #RetailTricks #BusinessInsights #LinkedInLearning #Neuromarketing

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