Trying to do better • 5m
💡 Why the color red makes you spend more — and you don’t even realize it. Walk into a store or open any shopping app. Spot something? 🟥 Red. Red sale signs. Red banners. Red timers ticking down. It’s not just about looking bold. It’s behavioral science. Red is associated with: 🚨 Urgency 🔥 Excitement ⚠️ Action Psychologically, red triggers a subtle spike in heart rate. It increases arousal and lowers decision-making time — leading to quicker (and more impulsive) purchases. In fact, studies have shown: Red-colored “SALE” signs lead people to perceive bigger discounts, even when the numbers are exactly the same as signs in black or blue. It works. That’s why: • Flash sale platforms use red timers • Fast food chains like McDonald’s & KFC use red branding • Ecommerce apps turn CTA buttons red during festive sales ________________________________________ 🧠 For marketers: Use red strategically. It’s powerful — but too much can feel aggressive. 🛒 For consumers: Next time you feel the urge to buy because something “feels like a great deal”… check the color. It might just be the red talking. #ConsumerPsychology #MarketingStrategy #ColorPsychology #RetailTricks #BusinessInsights #LinkedInLearning #Neuromarketing

Everything about Mar... • 9d
Colors don’t just decorate—they dictate decisions. Red excites hunger, blue builds trust, and green calms the mind. That’s why brands like McDonald’s use red to trigger appetite and Paytm uses blue to symbolize safety. Color psychology is silent pers
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Hey I am on Medial • 1y
Color isn’t just about wavelength; context plays a crucial role too. For instance, an image of strawberries might appear red to us even if there are no red pixels. Our brains perform color correction based on lighting and familiar colors. This phenom
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It's all about the e... • 9m
Garrett Morgan’s Traffic Signal Legacy . Garrett Morgan invented the traffic signal, but one key scientific point that got completely missed was that red-green is the most common form of color blindness in humans. Almost 8% of men are color blind due
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Everything about Mar... • 10d
Neuromarketing dives deep into your subconscious—the part of your brain that decides before you even realize it. From Coca-Cola’s red trigger to Apple’s minimalist design, brands use brain science to guide emotions, trust, and memory. It’s not manipu
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