Back
Thatmoonemojiguy
A guy with lot's of ... • 1m
Poppins: A Sweet Strategy That Won India's Heart Launched by Parle, Poppins wasn't just a candy It was a masterclass in understanding the Indian consumer. With its vibrant colors, fruity flavors, and affordable price, Poppins captured the imagination of millions. It became a daily treat, a reward, even a mini currency among schoolchildren. But Parle didn’t stop there. Observing that many Indian kids couldn’t afford soft drinks, they introduced a cola-flavored Poppins bringing the taste of a luxury into a 1-rupee candy. This clever positioning turned a simple sweet into a cultural phenomenon. Backed by strong distribution and emotional branding, Poppins became one of India's most iconic candies. Today, it stands as a nostalgic brand with strong recall value proof that when emotion meets smart business, sweet success follows. for such more content follow Thatmoonemojiguy 🌝👑
Replies (4)
More like this
Recommendations from Medial
Anonymous
Hey I am on Medial • 9m
Business Idea: Personalized Candy Store This type of store uses M&M's to promote its products — they always elicit positive reactions from city residents. Customers are given the opportunity to experience a new level of consumption based on personal
See More
Shanu Chhetri
CS student | Tech En... • 23h
Pulse candy, manufactured by Dharampal Satyapal (DS) Group, is on track to become a ₹1,000 crore brand within the next two years. Having already surpassed ₹750 crore in sales during FY25, the company is strategically expanding into new product catego
See More
vivek kugasiya
business enthusiasts • 7m
I want to make srikhand company in diffrent flavour like kesar and fruit are top selling some company like amul use cheap item and sugar syrup to less price of sweet but they not get true flavour Shrikhand is a traditional Indian dessert made f
See More
Lakshay chandel
No hardwork only sma... • 4m
Seeking Investors for an Exciting Candy & Snacks Startup in India! Are you looking for the next big opportunity in the FMCG sector? I am launching a candy and snacks brand in India, tapping into a rapidly growing market with high demand for innovati
See More
Ashutosh Tiwari
UG at IIT Patna| UG ... • 4m
Flavored Coffee Sachets: A Business Opportunity India's coffee market is growing strong, with revenue expected to reach $1.09 billion by 2024. However, there's a gap in the market for affordable coffee options targeting the lower and middle classes.
See More
Download the medial app to read full posts, comements and news.