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Siddharth K Nair
Thatmoonemojiguy 🌝 • 2m
Poppins: A Sweet Strategy That Won India's Heart Launched by Parle, Poppins wasn't just a candy It was a masterclass in understanding the Indian consumer. With its vibrant colors, fruity flavors, and affordable price, Poppins captured the imagination of millions. It became a daily treat, a reward, even a mini currency among schoolchildren. But Parle didn’t stop there. Observing that many Indian kids couldn’t afford soft drinks, they introduced a cola-flavored Poppins bringing the taste of a luxury into a 1-rupee candy. This clever positioning turned a simple sweet into a cultural phenomenon. Backed by strong distribution and emotional branding, Poppins became one of India's most iconic candies. Today, it stands as a nostalgic brand with strong recall value proof that when emotion meets smart business, sweet success follows. for such more content follow Thatmoonemojiguy 🌝👑
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