mysterious guy • 2m
𝗧𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗡𝗘𝗧𝗙𝗟𝗜𝗫 𝗳𝗼𝗿 𝗳𝗶𝗻𝗮𝗻𝗰𝗲 — 𝗵𝗼𝘄 @𝗠𝗼𝗻𝗲𝘆𝗠𝗼𝗷𝗼 𝗰𝗿𝗼𝘀𝘀𝗲𝗱 ₹𝟮.𝟲𝗖𝗿 𝗶𝗻 𝗰𝗼𝘂𝗿𝘀𝗲 𝘀𝗮𝗹𝗲𝘀 1-minute reels + deep courses = a money-making content machine. 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 Started by Harshit Jain (ex-banker), who began posting videos simplifying mutual funds, taxes, and IPOs in 2021. Audience loved the simplicity. Today he’s a full-time educator. 𝗧𝗵𝗲 𝗠𝗼𝗻𝗲𝘁𝗶𝘀𝗮𝘁𝗶𝗼𝗻 Free YouTube videos + Instagram reels Courses hosted on Graphy + Teachable Priced ₹499 to ₹1499 Audience size = 238K IG, 112K YT 𝗧𝗼𝗽 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗰𝗼𝘂𝗿𝘀𝗲𝘀 Decode IPOs How To Retire By 40 Basics of Business Finance Stock Market Playbook for Beginners 𝗛𝗼𝘄 𝗵𝗲 𝗴𝗿𝗲𝘄 Every course launch had: Pre-launch polls Value series before pitch Community Q&A webinars 𝗪𝗵𝗮𝘁 𝗰𝗹𝗶𝗰𝗸𝗲𝗱 1. Reels had subtitles + real-life analogies 2. Every reel ended with a CTA to a waitlist 3. Used Gumroad analytics to double down on high-retention topics 𝗦𝗼 𝗪𝗵𝗮𝘁? 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗶𝘀 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. 𝗧𝗵𝗲 𝗳𝗼𝗿𝗺𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲. If your content’s easy to consume, people will pay to go deeper. 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 Use content as the free sample. When people binge it, give them the full plate—at a price.
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