How Social Media Affects the F&B Industry (In a Nutshell) Social media can make or break a food business. While it helps boost visibility and sales, it often creates unrealistic hype. Influencers add “masala” to reviews, and suddenly the place gets flooded. But not all feedback is good—some reviews bring disappointment, and that overhype starts hurting. The problem? Expectations. It’s no longer about taste—it’s about matching the hype. Businesses go through a cycle: viral peak → regular → drop. So how do you survive? Simple: keep engaging. Keep marketing in creative ways. Don’t lose your originality just to please everyone. Take feedback, but don’t let it erase your identity. If you keep changing your brand for everyone, you’ll lose the game. flood you opinions 👇
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