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The Story-Driven Brand Revolution - Today’s strongest brands don’t sell products. They tell stories people want to be part of. - Apple: “Think Different” — the rebel in - you. - Dove: “Real Beauty” — the human in you. - Cred: “Not everyone gets i

5 KM on a Sunday Morning — with Strangers Who Didn’t Feel Like Strangers Today was different. Joined the Fufu Turtles for a 5 km community run — and honestly, I didn’t expect it to hit this hard. Not just the run… but the people. Conversations w

🚀 Demystifying Marketing: Part 4 (Part - 1)- How to Do Marketing 📈 Previously, we discussed the first three key points of creating valuable content: understanding your audience’s needs, providing solutions, and being original and authentic. If yo

Why KOO Failed? Product Superiority : Koo aimed to disrupt rather than create a new category, needing to be significantly better ( for users and brands) than X.com. Achieving this required time and capital, scarce during a funding downturn. One inte

Why The Rich Stay Rich (And It's Not What You Think) Just saw this breakdown and it hits different 🔥 Here's what separates the wealthy from the rest: ✅ They invest in assets, not liabilities - While most people buy things that lose value, rich fo

Paytm shareholders are ignoring this? 📛📛 The fintech giant was the only UPI app to be making money on UPI. And now that’s no more possible. Here's all you should know! .. The thing is, NPCI (via Govt grants) compensates the banks to up keep the

Fritz Cola is a small German brand stands out against Coca-Cola The cola market is ruled by big names like Coca-Cola, but German brand Fritz Cola has found a way to compete by being different Fritz Cola uses natural ingredients and offering a uniqu

Free Payments for Us Big Losses for Them The UPI Puzzle UPI has become a daily part of life in India People use it everywhere from paying at a tea stall to buying groceries to transferring money to friends In July 2025 more than 15 billion transacti

Can you win the Tier2/Tier3 market? 🚀 Opportunities are much higher in Tier 2 and Tier 3 cities. But the penetration rste into these cities are very low. This is majorly because its expensive to market in Tier2 and Tier3 cities, and the tradition

The Uniqueness of My First Business Idea My first business idea is based on a premium drink that is completely unique and different from anything currently available in the market. This is not just an ordinary beverage but an exclusive luxury produc