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The Story-Driven Brand Revolution - Today’s strongest brands don’t sell products. They tell stories people want to be part of. - Apple: “Think Different” — the rebel in - you. - Dove: “Real Beauty” — the human in you. - Cred: “Not everyone gets i

5 KM on a Sunday Morning — with Strangers Who Didn’t Feel Like Strangers Today was different. Joined the Fufu Turtles for a 5 km community run — and honestly, I didn’t expect it to hit this hard. Not just the run… but the people. Conversations w

🚀 Demystifying Marketing: Part 4 (Part - 1)- How to Do Marketing 📈 Previously, we discussed the first three key points of creating valuable content: understanding your audience’s needs, providing solutions, and being original and authentic. If yo

Why KOO Failed? Product Superiority : Koo aimed to disrupt rather than create a new category, needing to be significantly better ( for users and brands) than X.com. Achieving this required time and capital, scarce during a funding downturn. One inte

Paytm shareholders are ignoring this? 📛📛 The fintech giant was the only UPI app to be making money on UPI. And now that’s no more possible. Here's all you should know! .. The thing is, NPCI (via Govt grants) compensates the banks to up keep the

Fritz Cola is a small German brand stands out against Coca-Cola The cola market is ruled by big names like Coca-Cola, but German brand Fritz Cola has found a way to compete by being different Fritz Cola uses natural ingredients and offering a uniqu

Can you win the Tier2/Tier3 market? 🚀 Opportunities are much higher in Tier 2 and Tier 3 cities. But the penetration rste into these cities are very low. This is majorly because its expensive to market in Tier2 and Tier3 cities, and the tradition

The Uniqueness of My First Business Idea My first business idea is based on a premium drink that is completely unique and different from anything currently available in the market. This is not just an ordinary beverage but an exclusive luxury produc

My idea is called Account Unban Pro.** It’s an app designed to help people recover their banned social media accounts — especially on platforms like Facebook and Instagram. Here’s how it works: Users submit their banned account info (like screensh

You’ve probably heard the saying, “It takes seven touches to make a sale.” In today’s digital world, people often need multiple interactions with your brand before they’re ready to buy. That’s where retargeting ads come in. Retargeting allows you to