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India's B2B market is roughly twice the size of its B2C market, contributing a significant portion to the nation's economy.

Just came across MrBeast's Feastables – a 60g chocolate bar priced at nearly ₹500, with 'sugar' leading the ingredients list. 😮 Are we, as consumers, just happily going along with this? Incredible power of a personal brand or abuse of fandom? A

Hot take: Reading food labels is the new financial literacy. We taught people to read balance sheets. Now we need to teach them to read ingredient lists. Because what's the point of building wealth if you're spending it all on lifestyle diseases

Exploring the Sweet Side of Business: Ice Cream in India India, with its diverse culture and climates, is a land of opportunities for the ice cream industry. From traditional kulfis to modern gelatos, the market is growing rapidly, driven by increas

How The Whole Truth hit ₹100Cr ARR without celebrity ads Founded by Shashank Mehta in 2019, The Whole Truth started as a blog about clean eating — and turned into a booming D2C food brand. What worked: Brutally honest branding — full ingredient tr

As Tesla gears up for its India debut, reports suggest the electric vehicle giant, led by Elon Musk, intends to establish an assembly plant in Satara, Maharashtra. This completely knocked down (CKD) facility would involve importing finished vehicle

This INNOVATION is amazing!! Gujarat Man Builds A Skincare Brand With Ladyfinger (Bhindi) Founded in 2023, Alara is a Gujarat-based natural skincare and haircare D2C brand that uses Okra (ladyfinger) as its hero ingredient. It offers a blend of natu

Layoff has become a trend nowadays..... if one starts, others begin to follow. Hard to trust. Its not that companies are not profitable, they are.... Why do you hire when you have to restructure.... while hiring the vision should be clear for 10 year

There's only one probabilistic definitive view point we can come across when analysing what product would be successful, that is:- When a consumer comes across a product, he consciously or sub consciously decides where the product fits in the consum