Tech guy with a busi... • 2m
Most people crave soda. One guy craved something better. Meet Yanni Hufnagel, the man behind Lemon Perfect—a brand that made drinking lemon water cool in the age of sugary drinks and energy boosters. Yanni wasn’t a beverage guy. He was a college basketball coach—running drills, recruiting players, living that intense NCAA life. But somewhere in that chaos, he picked up a personal health hack: starting every morning with lemon water. That tiny habit? It sparked something big. He realized the market was loaded with unhealthy options disguised in fancy packaging. No one had turned plain lemon water into something both healthy and hype-worthy. So he bottled it up—literally. And boom, Lemon Perfect was born. Not just “lemon water”… It’s cold-pressed, zero sugar, full of flavor, and feels more like a lifestyle than a drink. Now here’s the kicker: Beyoncé herself invested $7 million in Lemon Perfect. Not for clout, but because she genuinely loved the product. That’s brand love you can’t buy. Some standout plays by the Lemon Perfect team: Positioning: They never called it “just lemon water.” They made it sound like an upgrade to your daily drink. Design: Bright, bold, shelf-popping bottles that scream “healthy, but make it stylish.” Distribution: From gym-goers to celebrities, they turned hydration into a status symbol. Real takeaway? Lemon Perfect wasn’t just a pivot from coaching to CPG. It was a masterclass in spotting a personal habit, seeing a market gap, and turning it into a brand that people flex.
Hey I am on Medial • 1m
In my office we have few healthy drink options like amla juice, chia lemon water, fruits infused water, sattu sharabat etc. Most of these don't need of much setup and the way it is being presented is also really good. I am thinking of replicating t
See MoreRethink and Breakdow... • 2m
I got an Idea but I won't be doing it so I'm putting it out hoping someone would build it. Fridge with Extension to water cooler or filter or both. It's Summer and in my area we can't drink water without cooling it. So every time, we fill up the wa
See MoreA guy with lot's of ... • 1m
Startup Story 🌝 | The Man Who Sold Water in a Desert 2009. A man walks into a room full of VCs. His pitch? “I want to sell bottled water… for Rs. 20... on the streets of India.” They laugh. “Who’ll pay for something they can get free from a tap?”
See MoreNot just billing, A ... • 3m
DAY-1 Ravi stood behind the counter of his small kirana store when a boy pointed at a crushed biscuit packet. His mother looked at it, frowned, and left. Another lost sale. Ravi sighed, holding the damaged packet—just another result of poor restocki
See MoreEngineering student ... • 10m
"Did you know that 75% of people forget to drink enough water daily? And even me. But water is essential for our bodies. To tackle this, I've come up with a innovative solution - a smart water bottle that sends reminders to drink water throughout the
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