PhonePe didn’t just expand — it connected with India.
• It reached small towns while others stayed confined to metros.
• It offered insurance, gold, and mutual funds right when users were ready.
• It spoke in regional languages, not just English.
•
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Anonymous 3
Hey I am on Medial • 1d
PhonePe really did win the Bharat vs India battle. While others kept targeting credit-card swiping cafes in South Delhi, PhonePe quietly captured the panwala and paanipuri stalls.
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