PhonePe didn’t just expand — it connected with India.
• It reached small towns while others stayed confined to metros.
• It offered insurance, gold, and mutual funds right when users were ready.
• It spoke in regional languages, not just English.
•
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Anonymous 1
Hey I am on Medial • 1d
PhonePe is just cash-burning at scale. The moment UPI monetization becomes real, we’ll see who’s actually profitable. Don’t mistake usage for business model.
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