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The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card

Story of the Most Expensive Game Ever Sold! So the story begins in 2009 when Markus (Notch) and introduced a sandbox game where players could mine, craft, and build anything they imagined. Even it's Beta Version were really popular thus he lauched

Was waiting at a cafe in HSR to meet a fellow founder friend and heard a bunch of early stage founders discussing how they should leverage Medial to get user feedback, early traction and how they “should definitely build a presence on Medial”. I was

This is what a real capital loss looks like ola has tanked more than 52% since listing and that is for the early birds. If someone entered at the highs they are hurting even more. At this point investors barely have a choice other than booking the

Here are some crazy marketing tactics that worked wonders for startups in their early days: 1.Paying People to Use the Product –PayPal gave new users $10 for signing up and $10 for referrals.This cost them millions but helped them dominate the marke

The Power of Organic Growth 🚀 Last month, our community grew 5,697 net followers, and now the community is about to hit 10,000 followers on WhatsApp and 4,000 on LinkedIn. No ads. No shortcuts. Just consistency, value, and word-of-mouth. This jou

WhatsApp Is Losing Its Charm It feels like every update these days adds another layer of clutter to WhatsApp. From shopping catalogs to channels to communities, the once simple, clean messaging app is becoming bloated with features many users never

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

When Airbnb was just starting, the founders faced a big problem: no one was listing their homes. Instead of building fancy tools or running ads, they did something unusual—they visited hosts in person. Brian Chesky, one of the founders, knocked o

Day 4 - Startup Surprise From a Simple Status App to a $19 Billion Acquisition: The WhatsApp Story When we think of billion-dollar startups, we often imagine a revolutionary idea backed by big investors from day one. But WhatsApp's journey was diffe