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India is a huge money printing machine in Mass Market rather than Niche Market.

Review: Campa Cola - A Huge Letdown Tried Campa Cola post-Reliance takeover, and honestly, it’s disappointing. The drink is overly sweet, with an artificial taste and weak carbonation. It feels more like sugary water than a refreshing soda. The flas

Eating healthy shouldn’t be hard. Our ready-to-eat meal is perfect for fitness enthusiasts, busy professionals, and anyone looking to manage weight, diabetes, or cholesterol. ✅ High in protein – Supports muscle recovery and keeps you full. ✅ Low in

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

Idea For You Implement Now So guys we all know that the World wide market size of snacks industry is 1490 Billon dollers with the growth rate of 2.3% . Problem — In India and worldwide there are so many snacks who selling with the USP of healthy

"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations." Let's have a look at the key insights of Indian Liquor Industry. Opportunities: 1. Craft Spirits & Pr

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

"How Go Zero is Melting the Competition: A Guilt-Free Disruption in India’s Ice Cream Market" • This is Part of Our Series: Disruptive Brands Changing the Game in India 1. Go-to-Market Strategy: Launched in 2022 by Kiran Shah, Go Zero identified a

💡 Business Idea: Hangover Ice Cream 🍦 Concept: Hangover Ice Cream – a unique and niche product designed to alleviate hangovers with specially formulated ingredients. ✅ Market Opportunity: - Popular in countries with a high consumption of a

I'm planning to start a thela franchise business. We'll first build 2-3 different design thela with modern look and features under very low cost. then we'll start outside the gym by selling healthy items like chana, boiled eggs, fruits salad, fruit