Most of the large organizations now are those who managed to stay relevant till date are the startups that started 2 decades ago and operated like startups throughout to move faster and stay on the end of the innovation while being agile enough to adapt to changing user behavior. The illusion that the work is done has killed many great startups that could have been in the mainstream today. It's never done, you'll have to move fast and break things to make something users want. Mediocre teams build what they want. Great teams build what the users want. It's just that different!
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