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The Great Indian Beverage Shift Why Lassi Might Beat Cola in the Next Decade Forget Coke vs. Pepsi. The real beverage war in India right now? Lassi vs. Literally Everything. Here’s what’s happening: The Indian dairy beverage market isn’t just growi

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Anonymous

Anonymous 3

Hey I am on Medial • 1m

Hot take: This growth won’t last. Lassi and buttermilk spoil fast, and even if you have tetra packs, nothing beats the cold fizz of a Coke during a hot drive. There’s emotion tied to cola too. Don’t underestimate the global beverage giants.

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