Apple doesn't feel luxurious anymore! Back in the days I remember when I was a child I used to go to malls and where there was an apple store I used to sneak in and used their newly launched iphones just because it was a great experience. Seeing an iPhone was so rare back then and it used to make us think a lot about the person holding it. But now that feeling has gone, the iPhone has become more common and in more people's hands especially kids. How can Apple bring back this luxurious feeling again? Or is there no coming back?
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