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Reliance Jio Launched Free ‘Sound Pay’ Feature on Its Jio Bharat 4G Feature Phones Merchants Won’t Need To Pay For Soundbox They Can Use Their Mobile as Soundbox Another Interesting and UPI Friendly Feature

Days ago I posted this viral theory on how UPI going down thrice in a week - 26 & 31 March and 2 April - was most likely a staged drama! 🙏🙏 Following a kind update from supergood NPCI folks about how technical failures caused the outages, I decide

Why does capturing the market matter more than anything? Let's take UPI as an example. While other UPI apps took time to build an excellent, cutting-edge product, Google Pay and PhonePe started by releasing their MVP first and later improved their

The Rise of Digital Payments in India India's digital payments landscape has witnessed a remarkable transformation in recent years, driven by government initiatives, technological advancements, and changing consumer behavior. The country's large popu

📢 How Wakefit’s #Gaddagiri campaign cracked the code of cultural, fast, and funny content marketing. 🛏️ “Lafda tab hota, jab tum barabar nai sota.” Wakefit’s latest campaign isn’t just hilarious — it’s strategic. #Gaddagiri is a brilliant case stu

You Might Not know this China is Exposing US Luxury Brands Using TikTok 1. Why China is Doing This China is leveraging TikTok to challenge US luxury brands for several reasons: Geopolitical Move: Part of the ongoing US-China trade and tech tension

If you have failed your New Year's resolution, then ask yourself these 3 questions to truly understand whether you are even ready for the transformation. What if all the advice in the world won’t help because deep down you are not ready to face the

Top News of the Day: 1. Cloud telephony platform Exotel suffers data breach 2. Uber to bring ‘Black’ back in big premiumisation push 3. Temasek in talks for up to $150-million bite of Rebel Foods 4. Tata Digital rolls out Esops for its senior exe

When I was in my 20s, I worked tirelessly to the point where experiencing frequent ‘Burnouts’ became a common thing in my day-to-day life; I often ended up sacrificing sleep and health in the name of success. The more I pushed, the more I realized t

I've studied the Indus Valley Report published by Blume Ventures this year. Here are some key points I’ve noticed: 1. India’s Consumption Story is Uneven The top 10% contribute 66% of India’s economy, while the middle class struggles to grow. The lo