Why is Market Research important? Before starting any business or launching a new product it is very important to know the market and what market really needs. Many good ideas fail because the people didn't take time to understand their customers or the competition. Market Research helps to: - Learn what your target customers need and expect - Find out what's already working in the market Avoid spending money on the wrong ideas Make better plans based on facts or data and not guesses or intuition Discover gaps and new opportunities for growth. Big tools or lot of capital is not required for Market Research, even a small surveys and looking at what others are doing can teach a lot. If you want to build something that works, start by learning from the market. DM to know more!
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