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Starting a Startup ≠ Reinventing the Wheel You don’t need to be unique to build a successful startup—you need to solve a problem better than others. Many of India’s biggest startups weren’t original ideas; they were adaptations. Flipkart → Amazon-i

VIRALITY IS A MYTH 1.True virality rarely exists. 2. When it does, it’s very short-lived, and quickly reverts to linear (or worse) growth. 3. When we see a product going “viral,” it’s very rarely driven by a many-to-many spread, but is instead the

The protein hype is real. But not all of it is real. Post COVID, there has been a huge shift in people’s mindset about health and fitness. People have started considering it a crucial part of their lives. Earlier, there were people who used to go to

"Guardio" security on demand, anytime, anywhere. Imagine an app where you can rent personal security just like booking a ride. With Guardio, you can instantly hire trained security guards on demand — choose how many you need, pick their attire (busi

8 things you don’t need to justify to anyone: 1. Your career choices 2. Your lifestyle decisions 3. Your boundaries 4. Your dreams and goals 5. Your level of success 6. Your relationships 7. Your uniqueness 8. Your self-care routine Listen up... I

Hey everyone, Many people want to transform their lifestyle but lack proper guidance. Whether it’s wanting to go to the gym but facing family resistance or IT professionals struggling to balance work and self-care, there’s often not enough time or s

Recently, Nikhil Kamath, who has often advocated renting over buying, bought a house, stirring mixed reactions. This move highlights that housing choices are complex, driven by multiple factors. I believe renting is better than buying—but only as lo

Impact Of Media And Advertisement In The Consumer Buying Media & Ads = The Invisible Sales Force. Impact on Consumer Buying: 1. Awareness : -Media puts your product on the map. Example: Nike’s “Just Do It” = universal recognition. 2. Perception B

Buying habits are shifting fast in India. Here’s what’s surprising: It’s no longer just about price. Indian consumers are looking for brands that align with their values. Whether it’s sustainability, authenticity, or convenience—they want it all.

Just wrapped up Think and Grow Rich by Napoleon Hill — and honestly, it hit different. Here are a few lessons that really stuck with me: 1. Wanting it isn’t enough. You have to really want it. Not just “it would be nice” kind of wanting I’m talking