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VCGuy

Believe me, it’s not... • 1m

My female friends recently got hold of a Stanley bottle, and I was surprised to learn the amount of money they spent….on a bottle. I don’t really use Instagram or TikTok, so I was completely unaware of the hype and the brand. Looked it up and turns out the 100-year old company had an interesting turn around. The Stanley Quencher(as it's called) — was almost discontinued in 2019. The brand primarily addressed a male-dominated segment. It wasn’t until the co-founders of 'The Buy Guide' started featuring it on their blog and social channels that the product really took off. From $70 M revenue in 2019 → $750 M+ now. Never really know what can click

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