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Rohan Kute

Business | infograph... • 3m

E-commerce and quick commerce are booming. They've created billion-dollar companies. . . But there’s an even bigger opportunity in this segment—one that remains largely digitally unorganized. . . Have you ever wondered why, despite so many organic and eco-friendly products being available in India, consumers still rely on brands like Hindustan Unilever, ITC, sunfest, Britannia, etc.? And the organic alternatives? You usually have to order them online. . You know why? Because India has over 12 million retail stores—kirana shops, general stores, etc. These companies have cracked distribution at the grassroots level. Any new brand has to start building distribution from scratch—unless they partner with or get acquired by these legacy giants. --- So how do you see the opportunity here? And what would your vision be to disrupt or innovate in this space?

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