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Ronak Patel

Here you go! • 3m

Britannia recently changed their Instagram name From Britannia.croissant To Britannia.prashant But why Prashant? Let me explain. All of this started when an Instagram influencer mispronounced croissant as Prashant in one of his reels. The internet found it funny and turned it into a viral meme, and britannia wanting to capitalize on this virality, launched this genius marketing campaign where they have changed their instagram name to britannia.prashant and it doesn't stop here. They are also planning to launch limited edition packages of britannia croissants with the changed name of britannia Prashant. Its a great example of moment marketing by britannia because it makes them the part of the meme culture, thus making them relevant for Gen Z. Also companies like Netflix, Myntra and Zepto have not shied away from hoping on this trend, because now if you search on Zepto for Prashant, the shown results are for croissants Now that's how you create buzz. Share it with someone who needs to know this.

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