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Soumyadip Dey
Hesitation is Defeat... • 3m
🎯 From Print to Pixels: The Marketing Evolution You Should Know In today’s digital age, brands blend classic techniques with modern innovations to create compelling customer experiences. Here’s a quick overview of the marketing evolution: Print Media Reigns: • Built credibility through newspapers, magazines, flyers, and posters. • Example: Flipkart’s 10-minute grocery delivery ad and a boAt ad comparing itself with Apple showcase innovative reinventions in traditional media. Radio & TV Transform: • Radio introduced voice-based advertising; television delivered impactful audio-visual storytelling. • Example: Iconic campaigns by Amul, Nirma, and Fevicol set the foundation for trusted brand communication. The Digital Takeover: • The internet era saw the rise of email marketing, SEO, PPC, and social media. • Search Engine Marketing (SEM) delivers targeted results, while content marketing (blogs, e‑books, podcasts) fuels thought leadership. Social Media Engagement: • Platforms now foster influencer partnerships, community building, and data-driven personalization. Emerging Technologies Lead: • AI/ML: Enhances predictive analytics, personalization (e.g., Netflix recommendations), and powers 24/7 chatbots. • IoT: Transforms devices into active channels • Example: Colgate’s location-based targeting at the Mahakumbh Mela increased their booth traffic by over 300% with 700K+ visitors. • AR/VR: Elevates online shopping with interactive demos and immersive brand experiences. Seamless Omnichannel Strategy: • Integrating traditional and digital channels creates a unified customer journey that drives growth. Discover how blending timeless methods with modern techniques can set your brand apart. Read my latest blog here:
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