Back
Soumyadip Dey
Hesitation is Defeat... • 6m
🎯 From Print to Pixels: The Marketing Evolution You Should Know In today’s digital age, brands blend classic techniques with modern innovations to create compelling customer experiences. Here’s a quick overview of the marketing evolution: Print Media Reigns: • Built credibility through newspapers, magazines, flyers, and posters. • Example: Flipkart’s 10-minute grocery delivery ad and a boAt ad comparing itself with Apple showcase innovative reinventions in traditional media. Radio & TV Transform: • Radio introduced voice-based advertising; television delivered impactful audio-visual storytelling. • Example: Iconic campaigns by Amul, Nirma, and Fevicol set the foundation for trusted brand communication. The Digital Takeover: • The internet era saw the rise of email marketing, SEO, PPC, and social media. • Search Engine Marketing (SEM) delivers targeted results, while content marketing (blogs, e‑books, podcasts) fuels thought leadership. Social Media Engagement: • Platforms now foster influencer partnerships, community building, and data-driven personalization. Emerging Technologies Lead: • AI/ML: Enhances predictive analytics, personalization (e.g., Netflix recommendations), and powers 24/7 chatbots. • IoT: Transforms devices into active channels • Example: Colgate’s location-based targeting at the Mahakumbh Mela increased their booth traffic by over 300% with 700K+ visitors. • AR/VR: Elevates online shopping with interactive demos and immersive brand experiences. Seamless Omnichannel Strategy: • Integrating traditional and digital channels creates a unified customer journey that drives growth. Discover how blending timeless methods with modern techniques can set your brand apart. Read my latest blog here:
More like this
Recommendations from Medial
Aadi Karani
Learning is key to s... • 1y
Promotion in the 4Ps of Marketing: What is Promotion? Promotion means various marketing techniques used to communicate with customers and influence their buying decisions. It includes advertising, sales promotions, public relations, and direct market
See More
Only Buziness
Everything about Mar... • 9m
Digital Marketing vs. Traditional Marketing: Which Yields Better ROI? Traditional marketing includes TV, radio, print, and billboards, making it ideal for mass reach and building credibility. However, it’s expensive and offers limited ways to track
See More
Startup Savvy
Entrepreneur is What... • 1y
Types of Marketing 1) Content Marketing :- Create Great Content on any Social Media App 2) Moment Marketing :- Capture a current moment and do marketing 3) Curbside Marketing :- Some unusual things outside your physical store for attracting customers
See More
Download the medial app to read full posts, comements and news.