Hey I am on Medial • 3m
What you're experiencing is the classic "like but won't buy" phenomenon that plagues new fashion brands. B2C is HARD in India, especially for premium cotton wear where you're competing with established players like FabIndia and Jaypore who have decades of brand equity. Your margins are probably too thin for sustained marketing to build brand awareness. B2B export is a completely different ballgame with its own challenges - certifications, MOQs, payment terms, and seasonal buying cycles. Before pivoting, analyze your price point honestly - are you truly competitive or are you pricing based on what YOU think the value is?
Hey I am on Medial • 1y
Can you mention Problems you face while shopping clothes. I like to buy certain clothes example I like wearing oxford shirts Or Giza cotton shirts. Suppose I bought it from certain brand and loved it but if I want to buy the same Kind of shirt again
See MoreHey I am on Medial • 1y
KRBL Limited, the company behind India Gate basmati rice, was founded in 1889 by brothers Khushi Ram and Behari Lal. Originally a cotton-spinning business, they later established cotton and textile mills. After the partition, they relocated to India
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ADJUVA LEGAL® • 1m
Food Pharmer Turns Founder! He's launching his own clean-label food brand, "Only What's Needed" (OWN), AND a "Food Pharmer Approved" certification. This is a fascinating development for the Indian food scene. His influence on FSSAI policies and CB
See MoreBusiness enthusiasti... • 1m
“Everywhere You Look: How the Baader-Meinhof Effect Builds Brand Familiarity Fast” The Baader-Meinhof Phenomenon, also known as frequency illusion, happens when something you’ve just noticed suddenly seems to appear everywhere. In business, this eff
See MoreBusiness enthusiasti... • 1m
Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated
See MoreFuture of the Future • 3m
A General question from all? Suppose you've started a brand a kids toys brand, you source the products and you're ready to launch. You've made instagram page, fb, tiktok, twitter everything! What will be your first approach to market? Remember
See MoreHungry? DM me • 1y
It's honestly so annoying, to see people not to name their brand in accordance to their niche audience. If the name sounds good to them, they'll just use it. But a beand name should be kept in accordance to the niche audience's capability, not just a
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