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Hi guys, This is crtitical. So recently I started my clothing brand — pure cotton womenswear —with block prints — leaf motifs, ajrakh, etc. There are short kurtis, tops, corsets, dresses, co-ords. 🚫 really struggling with B2C and kinda confuse

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Anonymous

Anonymous 1

Hey I am on Medial • 2m

What you're experiencing is the classic "like but won't buy" phenomenon that plagues new fashion brands. B2C is HARD in India, especially for premium cotton wear where you're competing with established players like FabIndia and Jaypore who have decades of brand equity. Your margins are probably too thin for sustained marketing to build brand awareness. B2B export is a completely different ballgame with its own challenges - certifications, MOQs, payment terms, and seasonal buying cycles. Before pivoting, analyze your price point honestly - are you truly competitive or are you pricing based on what YOU think the value is?

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