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Satyam Kumar

"Turning visions int... • 1m

Snapchat Case Study:-👻 Snapchat was launched in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. Initially focused on disappearing photo messages. Introduced Stories in 2013, Discover in 2015, and AR Lenses in 2016. Revenue sources include ads, Snapchat+ subscriptions, and in-app purchases. Key innovations include ephemeral content, augmented reality, and privacy-focused features. Faced challenges in monetization, competition from Instagram, and stock price fluctuations. 2018 redesign received major backlash, affecting user engagement. Adapted by investing in AR, AI, e-commerce, and exclusive content. Snapchat’s success relies on constant innovation and user engagement. Despite competition, it remains a significant player in social media.

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Muneendra

We are the dreamers ... • 1m

The profitable company... that never was

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