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Vishu Bheda
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Medial • 3m
From Dorm Room to Billion-Dollar Boom: The Untold Story of Snapchat’s Rise Snapchat began in 2011 as a project by Stanford students with a unique idea: disappearing photos and messages. Reggie Brown thought of the concept and teamed up with Evan Spiegel and Bobby Murphy to create the app. Originally named “Picaboo,” it didn’t gain much attention at first. They tried everything to get users, including flyers asking, “Would you like to send a disappearing picture?” However, nothing worked, and a legal issue forced them to rename the app to Snapchat. The breakthrough came when Spiegel’s cousin shared the app with classmates. Word spread quickly, especially among teens, who loved the privacy and fun of temporary messages. By early 2012, Snapchat’s user base grew to 30,000. With its focus on privacy, instant sharing, and a fear of missing out (FOMO), Snapchat became a massive success. This shows how simple ideas, persistence, and knowing your audience can turn into a billion-dollar business.
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