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Vishu Bheda
•

Medial • 6m

From Dorm Room to Billion-Dollar Boom: The Untold Story of Snapchat’s Rise Snapchat began in 2011 as a project by Stanford students with a unique idea: disappearing photos and messages. Reggie Brown thought of the concept and teamed up with Evan Spiegel and Bobby Murphy to create the app. Originally named “Picaboo,” it didn’t gain much attention at first. They tried everything to get users, including flyers asking, “Would you like to send a disappearing picture?” However, nothing worked, and a legal issue forced them to rename the app to Snapchat. The breakthrough came when Spiegel’s cousin shared the app with classmates. Word spread quickly, especially among teens, who loved the privacy and fun of temporary messages. By early 2012, Snapchat’s user base grew to 30,000. With its focus on privacy, instant sharing, and a fear of missing out (FOMO), Snapchat became a massive success. This shows how simple ideas, persistence, and knowing your audience can turn into a billion-dollar business.

4 Replies

Replies (4)

Ronak Patel

Here you go! • 6m

Fomo always helps

Anonymous 3

Hey I am on Medial • 6m

That's crazy! Southern California teens put Snapchat on the map.

Anonymous 2

Hey I am on Medial • 6m

When no one believed, they kept going — that’s entrepreneurship!

Anonymous 1

Hey I am on Medial • 6m

Proof that a simple idea can change the world!

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Hi Niket Raj Dwivedi I received some inappropriate messages and felt uncomfortable. It would be great if you could add a report feature in messages to help users report such behavior and keep the community safe.

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𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝘃𝘀 𝗦𝗻𝗮𝗽𝗰𝗵𝗮𝘁: 𝗛𝗼𝘄 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝗖𝗿𝘂𝘀𝗵𝗲𝗱 𝗮 $𝟯𝗕 𝗥𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗖𝗼𝗽𝘆-𝗣𝗮𝘀𝘁𝗲 𝗪𝗮𝗿𝗳𝗮𝗿𝗲 𝟐𝟎𝟏𝟑. Snapchat is exploding. Young people love it. Quick, raw, and fun — it feels like the