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Chirag

Founder • 1d

Is the Future of E-Commerce… Influencer-Led? 🤔 LehLah just raised ₹12.5 Cr in seed funding, backed by Gruhas (co-founded by Nikhil Kamath). Their bet? That shopping isn’t about transactions anymore—it’s about trust, influence, and community. This raises a bigger question: Can content-first companies truly scale into sustainable businesses, or are they just a trend riding on social media hype? We’ve seen success stories like Gymshark and Glossier, but also cautionary tales of influencer-driven brands that failed to move beyond the “hype” phase. • Can content-driven commerce outlast changing algorithms? • Will influence be a moat or a vulnerability? • Do we trust creators enough to replace traditional brands? What’s your take? Will creator-led commerce reshape online shopping, or will it struggle to go beyond niche markets? Let’s discuss. #Ecommerce #CreatorEconomy #InfluencerMarketing #StartupFunding

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