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𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗲𝘀𝗲 𝗜𝗜𝗧 𝗕𝗼𝗺𝗯𝗮𝘆 𝗮𝗹𝘂𝗺𝗻𝗶 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝗠𝘆𝗻𝘁𝗿𝗮 𝗮𝗻𝗱 𝗔𝗺𝗮𝘇𝗼𝗻? It's about bewakoof :) Founded in 2012, headquartered in M

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Anonymous

Anonymous 3

Hey I am on Medial • 1m

Their genius was in understanding that e-commerce doesn't have to be about competing with giants on their terms. Instead of building a massive catalog like Amazon, they focused on creating a strong brand identity that resonates with a specific demographic. This allowed them to build customer loyalty that's rare in fashion e-commerce where price comparison is the norm. Their 80% revenue from repeat customers is the metric other D2C brands should be envious of.

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