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Anonymous 3

Hey I am on Medial • 5m

Their genius was in understanding that e-commerce doesn't have to be about competing with giants on their terms. Instead of building a massive catalog like Amazon, they focused on creating a strong brand identity that resonates with a specific demographic. This allowed them to build customer loyalty that's rare in fashion e-commerce where price comparison is the norm. Their 80% revenue from repeat customers is the metric other D2C brands should be envious of.

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