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๐—›๐—ผ๐˜„ ๐—ฑ๐—ถ๐—ฑ ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐—œ๐—œ๐—ง ๐—•๐—ผ๐—บ๐—ฏ๐—ฎ๐˜† ๐—ฎ๐—น๐˜‚๐—บ๐—ป๐—ถ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐—ฎ ๐—ณ๐—ฎ๐˜€๐—ต๐—ถ๐—ผ๐—ป ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฑ๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—น๐˜† ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ฒ๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐— ๐˜†๐—ป๐˜๐—ฟ๐—ฎ ๐—ฎ๐—ป๐—ฑ ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป? It's about bewakoof :) Founded in 2012, headquartered in M

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Anonymous

Anonymous 1

Hey I am on Medialย โ€ขย 1m

"The narrative about 'cutting out middlemen' is marketing spin. Bewakoof eventually had to list on Myntra, Flipkart and Amazon because D2C-only strategies hit a ceiling in India. Customer acquisition costs for pure D2C are unsustainable. Their 'owning production' claim is also misleading - they contract with the same garment factories in Tirupur that most brands use. The real innovation was in their marketing approach, not their supply chain

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