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𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗲𝘀𝗲 𝗜𝗜𝗧 𝗕𝗼𝗺𝗯𝗮𝘆 𝗮𝗹𝘂𝗺𝗻𝗶 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝗠𝘆𝗻𝘁𝗿𝗮 𝗮𝗻𝗱 𝗔𝗺𝗮𝘇𝗼𝗻? It's about bewakoof :) Founded in 2012, headquartered in M

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Anonymous

Anonymous 1

Hey I am on Medial • 2d

"The narrative about 'cutting out middlemen' is marketing spin. Bewakoof eventually had to list on Myntra, Flipkart and Amazon because D2C-only strategies hit a ceiling in India. Customer acquisition costs for pure D2C are unsustainable. Their 'owning production' claim is also misleading - they contract with the same garment factories in Tirupur that most brands use. The real innovation was in their marketing approach, not their supply chain

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