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vishakha Jangir
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𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗴𝗶𝗿𝗹 𝗵𝗲𝗹𝗽 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗲𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟱𝟬𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗵𝗲𝗿 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽? Zouk is a Mumbai-based direct-to-consumer (D2C) fashion and lifestyle brand. It blends traditional Indian handicraft designs with modern aesthetics. Founded in 2016 by IIM Ahmedabad alumni Disha Singh and Pradeep Krishnakumar. Focuses on 100% vegan materials for its products, including bags, wallets, and footwear. The idea originated from Disha Singh’s 2015 visit to Kutch, Gujarat, where she saw artisans struggling to market their products. Started with just 20 laptop bags in a small factory in Thane, Mumbai. Collaborates with over 600 artisans across India, ensuring fair wages and safe working conditions. Aims to preserve traditional craftsmanship while providing economic empowerment to artisans. In February 2022, set a goal of achieving an annual revenue run rate of ₹100 crore by FY23. Raised $3 million in March 2023, led by Stellaris Venture Partners, with participation from Sharrp Ventures. In October 2024, secured an additional $10 million in funding led by Aavishkaar Capital, bringing total funding to $14.5 million. Investments focus on expanding exclusive brand outlets, strengthening marketing and supply chain, and recruiting talent. Products are PETA-approved, reflecting a commitment to cruelty-free fashion. Has a customer base exceeding 400,000 across India. Expanding both domestically and internationally while maintaining a focus on sustainability Follow me vishakha Jangir for more such business insights.
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