๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐๐ต๐ถ๐ ๐ด๐ถ๐ฟ๐น ๐ต๐ฒ๐น๐ฝ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ฒ ๐ฒ๐บ๐ฝ๐น๐ผ๐๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ผ๐๐ฒ๐ฟ ๐ฑ๐ฌ๐ฌ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐ต๐ฒ๐ฟ ๐ฒ๐ป๐๐ฟ๐ฒ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐๐ต๐ถ๐ฝ? Zouk is a Mumbai-based direct-to-consumer (D2C) fashion and lifestyle brand. It blends traditional Indian handicraft designs with modern aesthetics. Founded in 2016 by IIM Ahmedabad alumni Disha Singh and Pradeep Krishnakumar. Focuses on 100% vegan materials for its products, including bags, wallets, and footwear. The idea originated from Disha Singhโs 2015 visit to Kutch, Gujarat, where she saw artisans struggling to market their products. Started with just 20 laptop bags in a small factory in Thane, Mumbai. Collaborates with over 600 artisans across India, ensuring fair wages and safe working conditions. Aims to preserve traditional craftsmanship while providing economic empowerment to artisans. In February 2022, set a goal of achieving an annual revenue run rate of โน100 crore by FY23. Raised $3 million in March 2023, led by Stellaris Venture Partners, with participation from Sharrp Ventures. In October 2024, secured an additional $10 million in funding led by Aavishkaar Capital, bringing total funding to $14.5 million. Investments focus on expanding exclusive brand outlets, strengthening marketing and supply chain, and recruiting talent. Products are PETA-approved, reflecting a commitment to cruelty-free fashion. Has a customer base exceeding 400,000 across India. Expanding both domestically and internationally while maintaining a focus on sustainability Follow me vishakha Jangir for more such business insights.
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