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Riyaz Saleem
Growth Marketing Hea... • 3m
Identifying the right touchpoints for your product or service —both digitally and physically—is crucial for understanding whether marketing efforts are effectively driving the desired outcomes. Major companies recognize this by establishing key performance indicators (KPIs) around these touchpoints and even dedicating entire departments to managing them. This structured approach not only helps in achieving business objectives but also enables companies to pinpoint challenges, address inefficiencies, and optimize their strategies for better results.
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