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Riyaz Saleem
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Identifying the right touchpoints for your product or service โboth digitally and physicallyโis crucial for understanding whether marketing efforts are effectively driving the desired outcomes. Major companies recognize this by establishing key performance indicators (KPIs) around these touchpoints and even dedicating entire departments to managing them. This structured approach not only helps in achieving business objectives but also enables companies to pinpoint challenges, address inefficiencies, and optimize their strategies for better results.
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