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Riyaz Saleem

Growth Marketing Hea... • 26d

Identifying the right touchpoints for your product or service —both digitally and physically—is crucial for understanding whether marketing efforts are effectively driving the desired outcomes. Major companies recognize this by establishing key performance indicators (KPIs) around these touchpoints and even dedicating entire departments to managing them. This structured approach not only helps in achieving business objectives but also enables companies to pinpoint challenges, address inefficiencies, and optimize their strategies for better results.

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80% of companies are Greenwashing You While 80% claim they’re committed to sustainability, fewer than 30% implement circular strategies. This disconnect is huge, and with SEBI’s mandatory BRSR Core KPIs, the pressure is intensifying to act. Why the

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