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Mass premium is a pricing and branding strategy where a product is positioned between mass-market and luxury segments. It offers high-quality features at an affordable price, making it accessible to a broad audience while maintaining a premium feelš
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Bhumi Pednekar ne launch kiya āBackbayā water brand. Price? ā¹200 for 750ml. Tagline? Premium but accessible Ab socho ā¹200 ka paani kaise accessible hua? š¤ Aur problem price ka bhi nahi hai. or bhi premium water brands mehnga bechte hain, lekin w
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āHow Capitalism Supercharged Brandingā š” Caption: Before the industrial age, we bought from people we knew. But factories changed that. Mass production meant mass confusion. So brands began to signal quality: Coca-Cola in 1886: glass bottle shap
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How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de
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Idea Overview: On-Demand Premium Salon Services at Home We propose a service platform, similar to UrbanClap, but exclusively focused on delivering high-quality, professional haircut and grooming services at home. The concept eliminates the need to vi
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Business Idea: LuxePop ā Premium Gourmet Popcorn Brand LuxePop is a high-end gourmet popcorn brand that transforms simple popcorn into a luxury snack experience. With unique flavors, premium ingredients. Why This Will Sell? - Luxury Snacking is T
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Indians are done sipping from plastic. ā”ļøMALAKI is betting that India wants its drinks premium, not plastic. ā”ļøRaises ā¹5.7 Cr from venture catalyst to scale its patented Crystal Bottle & take on mass-market fizz. ā”ļøAlready in Ritz, Hyatt,500+luxur
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āChasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Iconsā Aspirational Marketing taps into consumersā desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo
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Why HMLC is Recognized as a Leading Branding Agency in India In todayās competitive market, where brands are constantly striving to stand out, HMLC has emerged as one of Indiaās leading branding agenciesāsetting new benchmarks in creativity, strateg
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