Back

Siddharth K Nair

Thatmoonemojiguy 🌝 • 7m

Mass premium is a pricing and branding strategy where a product is positioned between mass-market and luxury segments. It offers high-quality features at an affordable price, making it accessible to a broad audience while maintaining a premium feel🌝

Reply
2

More like this

Recommendations from Medial

Image Description
Image Description

Siddharth K Nair

Thatmoonemojiguy 🌝 • 7m

mass premium or premium? which is better ?🌝

8 Replies
18
Image Description
Image Description

Tony

Decoding Business. N... • 2m

Bhumi Pednekar ne launch kiya “Backbay” water brand. Price? ₹200 for 750ml. Tagline? Premium but accessible Ab socho ₹200 ka paani kaise accessible hua? 🤔 Aur problem price ka bhi nahi hai. or bhi premium water brands mehnga bechte hain, lekin w

See More
10 Replies
5
17
Image Description
Image Description

Ambar Bhusari

UX Designer for User... • 1y

A mass-premium healty snacks brand competing with HaldiRam - HealthyShyam! 😄

3 Replies
1
12

Suhani Gupta

"Just figuring out w... • 4m

“How Capitalism Supercharged Branding” 💡 Caption: Before the industrial age, we bought from people we knew. But factories changed that. Mass production meant mass confusion. So brands began to signal quality: Coca-Cola in 1886: glass bottle shap

See More
Reply
1

Ansh Kadam

Founder & CEO at Bui... • 1y

How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de

See More
Reply
6
Image Description
Image Description

AYAN DINDA

Ex - Campus Ambassad... • 11m

Idea Overview: On-Demand Premium Salon Services at Home We propose a service platform, similar to UrbanClap, but exclusively focused on delivering high-quality, professional haircut and grooming services at home. The concept eliminates the need to vi

See More
12 Replies
3
7

Reptant

Innovative Business ... • 9m

Business Idea: LuxePop – Premium Gourmet Popcorn Brand LuxePop is a high-end gourmet popcorn brand that transforms simple popcorn into a luxury snack experience. With unique flavors, premium ingredients. Why This Will Sell? - Luxury Snacking is T

See More
Reply
13

Sresh

....... • 6m

Indians are done sipping from plastic. ➡️MALAKI is betting that India wants its drinks premium, not plastic. ➡️Raises ₹5.7 Cr from venture catalyst to scale its patented Crystal Bottle & take on mass-market fizz. ➡️Already in Ritz, Hyatt,500+luxur

See More
Reply
2
15

Aditi

Will become a inspir... • 5m

“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons” Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo

See More
Reply
1
4

Harsh Mann Luxury Consultancy

Social Media Marketi... • 18d

Why HMLC is Recognized as a Leading Branding Agency in India In today’s competitive market, where brands are constantly striving to stand out, HMLC has emerged as one of India’s leading branding agencies—setting new benchmarks in creativity, strateg

See More
Reply
1

Download the medial app to read full posts, comements and news.