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Are We Really Innovating, or Just Copy-Pasting? This morning, I stumbled upon the marketing messages of two competing brands—Mcaffeine and Hyphen—on WhatsApp. And guess what? ❗They were practically identical👯‍♀️. Who copied whom? That’s not the r

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Sarit Prajna Sahu

Founder, Doodledry • 13d

A parent company might have n number of brands under them but the reason behind messaging goes beyond this. The target audience, the brand personality all of this matters. That way, any brand that comes under HUL for example, should have the same messaging. will that work?

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