Are We Really Innovating, or Just Copy-Pasting? This morning, I stumbled upon the marketing messages of two competing brandsโMcaffeine and Hyphenโon WhatsApp. And guess what? โThey were practically identical๐ฏโโ๏ธ. Who copied whom? Thatโs not the real issue here. The bigger question is: Why is this happening in the first place? This isn't just a case of lazy marketingโitโs a reflection of deeper problems in our startup ecosystem. It makes me ask: ๐ Are we truly risk-oriented, or do we just play it safe, following the same old playbook? ๐ Are we fostering real innovation, or are we stuck in a loop of "whatever works" business models? ๐ Are we conditioning consumers to believe that this is all there is instead of challenging ourselves to create better, smarter solutions for their daily lives? ๐ Across industriesโfood, beauty, fashionโwe keep selling the same products with minor tweaks in packaging. Are we really adding value, or just repackaging the ordinary? At the end of the day, arenโt we letting our consumers down? It's time we rethink what real innovation looks like. Itโs time we stop just selling and start solving. Would love to hear your thoughtsโhave you noticed this trend too? ๐ hashtag #lazymarketing #branding #startups
Download the medial app to read full posts, comements and news.