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Sarit Prajna Sahu
Founder, Doodledry • 3m
Are We Really Innovating, or Just Copy-Pasting? This morning, I stumbled upon the marketing messages of two competing brands—Mcaffeine and Hyphen—on WhatsApp. And guess what? ❗They were practically identical👯♀️. Who copied whom? That’s not the real issue here. The bigger question is: Why is this happening in the first place? This isn't just a case of lazy marketing—it’s a reflection of deeper problems in our startup ecosystem. It makes me ask: 👉 Are we truly risk-oriented, or do we just play it safe, following the same old playbook? 👉 Are we fostering real innovation, or are we stuck in a loop of "whatever works" business models? 👉 Are we conditioning consumers to believe that this is all there is instead of challenging ourselves to create better, smarter solutions for their daily lives? 👉 Across industries—food, beauty, fashion—we keep selling the same products with minor tweaks in packaging. Are we really adding value, or just repackaging the ordinary? At the end of the day, aren’t we letting our consumers down? It's time we rethink what real innovation looks like. It’s time we stop just selling and start solving. Would love to hear your thoughts—have you noticed this trend too? 👇 hashtag #lazymarketing #branding #startups
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