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Sarit Prajna Sahu

Founder, Doodledry • 9m

Are We Really Innovating, or Just Copy-Pasting? This morning, I stumbled upon the marketing messages of two competing brands—Mcaffeine and Hyphen—on WhatsApp. And guess what? ❗They were practically identical👯‍♀️. Who copied whom? That’s not the real issue here. The bigger question is: Why is this happening in the first place? This isn't just a case of lazy marketing—it’s a reflection of deeper problems in our startup ecosystem. It makes me ask: 👉 Are we truly risk-oriented, or do we just play it safe, following the same old playbook? 👉 Are we fostering real innovation, or are we stuck in a loop of "whatever works" business models? 👉 Are we conditioning consumers to believe that this is all there is instead of challenging ourselves to create better, smarter solutions for their daily lives? 👉 Across industries—food, beauty, fashion—we keep selling the same products with minor tweaks in packaging. Are we really adding value, or just repackaging the ordinary? At the end of the day, aren’t we letting our consumers down? It's time we rethink what real innovation looks like. It’s time we stop just selling and start solving. Would love to hear your thoughts—have you noticed this trend too? 👇 hashtag #lazymarketing #branding #startups

9 Replies

Replies (9)

Akshay Chandromittal

🚀Building Wheeloy |... • 9m

Honestly feels like some teams aren’t even trying anymore. Just copy pasting the same ideas and hoping no one notices.

Suchi Agrawal

Hey I am on Medial • 9m

mCaffeine and Hyphen belong to the same parent company. I don't see much of a problem here if they want to keep their marketing teams lean.

1 Reply

charmi shah

Analytical mind, str... • 9m

with constant marketing, things have been pretty similar with brands. It gets difficult to differentiate brands from their marketing as it used to be earlier.

Anonymous 2

Hey I am on Medial • 9m

did u keep all message u r not blocking

Saurabh Parnerkar

Mindfulness Techniqu... • 9m

We need to emotionally enjineer every buisness right from advertisement to final sale.

Anonymous 1

Hey I am on Medial • 9m

saare gpt vale hai eh

LIKHITH

"You never know" • 9m

Both used same A.i 🤌😂 "Ahh i dont know, my boss told me to make a whatsapp promotion message. Ahh can you make one. Ahh, Creative one" ⚡️😂😂

1 Reply

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