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Are We Really Innovating, or Just Copy-Pasting? This morning, I stumbled upon the marketing messages of two competing brandsโ€”Mcaffeine and Hyphenโ€”on WhatsApp. And guess what? โ—They were practically identical๐Ÿ‘ฏโ€โ™€๏ธ. Who copied whom? Thatโ€™s not the r

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charmi shah

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with constant marketing, things have been pretty similar with brands. It gets difficult to differentiate brands from their marketing as it used to be earlier.

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