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What if, it is mandatory for the callers who are not in the contact list or a private number to enter the reason for the call while they are calling anyone. The reason can be visible on your screen when they call you, based on that you can decide whe

I got a call today, and Truecaller flashed "Illuminati Calling." Chills ran down my spine. Illuminati - A secret cult founded in 1776 which apparently trades your soul for fame and money. Scared of the unknown, I rejected the call. 20 seconds lat

Doritos' Genius Super Bowl Strategy So A 30-second Super Bowl ad generally costs around $8 million. On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad. However Doritos plays this g

India is creating unicorn companies, building global brands, and striving to become a manufacturing hub. On the other hand, there is another country that gets so excited about receiving an IMF loan as if it has achieved a great victory. This is the d

India's 1B+ Daily Calls = A ₹10,000+ Cr Opportunity? Every call starts with a "tring-tring" dial tone-wasted seconds. What if that time earned you free talk time or data instead? An opt-in Call-Time Ads model replaces the ring-back tone with a 5-se

Was speaking to a friend who does performance marketing for apparel brands. Not big ones but D2C folks who have ad spends of ~5 Lakhs per month. Most D2C folks I know, lose money. But according to him, not in apparels. Everyone makes money in it.

Someone once told me there's no such thing as "organic." It's not true that organic users always have better metrics than inorganic ones. If this is the case for you, then your marketing and messaging before acquiring inorganic users is flawed. Does

"Don’t Settle for cheaper plastic" Marketing Face off #2 Apple vs Samsung The advertisement came from Samsung that directly compares their Galaxy S3 with iPhone soon after the verdict in the patent case went in favor of Apple. Samsung in the ad

Do you think if medial introduces short videos creation on the app , chapri reelers will come here..or it will be a good idea to introduce that on app. Once this app gets more famous, will it be saved from chapri reelers? Or it will become another

𝐀𝐦𝐢𝐭𝐚𝐛𝐡 𝐁𝐚𝐜𝐡𝐜𝐡𝐚𝐧 𝐨𝐧𝐜𝐞 𝐰𝐚𝐥𝐤𝐞𝐝 𝐢𝐧𝐭𝐨 𝐚 𝟐𝟎𝟎 𝐬𝐪. 𝐟𝐭. 𝐬𝐡𝐨𝐩 𝐢𝐧 𝐉𝐮𝐡𝐮. No big brand. No ads. No MBA founders. Just a man selling ice cream made of real fruit, milk, and sugar. That brand? 𝐍𝐚𝐭𝐮𝐫𝐚𝐥𝐬 𝐈𝐜𝐞