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Sairaj Kadam
Entrepreneur • 4m
The $100 Million Mistake No Entrepreneur Wants to Hear: Why Even Genius Ideas Fail Ever had a brilliant idea that just didn’t take off? What if you poured everything into it and still, no one showed up? That’s the brutal reality of business every single day. But no one talks about it. Dean Kamen. A genius who brought us the Stirling engine, the first variable insulin pump, water purifiers. Then he poured $100 million into the Segway Pt a self-balancing scooter meant to revolutionize urban transport. They projected 50,000 units per year. They barely sold 5,000. Why? Because the market didn’t care. Why pay $5,000 for a Segway when you can simply walk or ride a bike for free? The product wasn’t flawed The market simply didn’t exist. Here’s the hard truth: Millions of businesses shut down not because they don’t work, but because no one wants what they’re selling. Make $10M/year? You better have $1M in cash for when the storm hits. Your success equals demand. No demand equals no business. That’s the Iron Law of the Market: Cold. Harsh. Unforgiving. Ignore it, and you risk losing $100 million too.
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