The Thing No One Talks About: The Real Value of Skills Most people don’t realize this, but some skills are economically invaluable—they drive industries, create wealth, and open doors to opportunities you never imagined. Think about it. If you master these skills, you could land a role at Goldman Sachs, Morgan Stanley, or JPMorgan Chase. Or you could build something of your own. Here are the core skills that truly matter: Value Creation – Can you solve a real problem? Marketing – Can you make people want what you offer? Sales – Can you persuade them to buy? Value Delivery – Can you actually provide what you promised? Finance – Can you manage and grow money? If you don’t understand what I’m talking about, go check my previous post—you’ll get it in five minutes. These aren’t random ideas. They come from research done by Josh Kaufman. Look it up. But here’s the catch—most people don’t use these skills correctly. They fire bullets randomly, hoping to hit something. Instead, they should be aiming for a target. So, instead of starting a business making straws, why not build something sustainable? Something with real demand? If you switch from entertainment-based businesses to problem-solving businesses, you’ll find people willing to pay you—without hesitation. But most people fail at one key thing: Conviction. They don’t know how to convey their value, so they never get paid what they deserve. Michael Masterson said it best: “Ready, fire, aim.” So, if you want to build something that lasts, focus on the skills that matter. Because these aren’t just business skills—they’re survival skills in the real world.
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