𝗝𝗮𝗰𝗸 𝗗𝗼𝗿𝘀𝗲𝘆’𝘀 𝗩𝗖 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 Most founders pitch too early—with nothing but an idea. Jack Dorsey did the opposite. At 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, they had users before raising money. At 𝐒𝐪𝐮𝐚𝐫𝐞, they had a working prototype and 7 merchants using it. His first rule? 𝐀𝐥𝐰𝐚𝐲𝐬 𝐡𝐚𝐯𝐞 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐨 𝐬𝐡𝐨𝐰. “If people can’t see it and feel it, it’s very hard to sell,” Jack says. Investors don’t buy hype. They buy proof. 𝗣𝗶𝗰𝗸 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗟𝗶𝗸𝗲 𝗬𝗼𝘂 𝗣𝗶𝗰𝗸 𝗖𝗼-𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 Jack’s second rule? 𝐂𝐡𝐨𝐨𝐬𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐥𝐢𝐤𝐞 𝐭𝐞𝐚𝐦𝐦𝐚𝐭𝐞𝐬. VCs sit on your board. They influence your company’s future. And bad investors? You can’t fire them. Early on, Jack rejected VCs who didn’t ask tough questions. Instead, he picked 𝐕𝐢𝐧𝐨𝐝 𝐊𝐡𝐨𝐬𝐥𝐚, who constantly challenged him: • “Have you thought about this?” • “Are you doing this?” • “Can I introduce you to someone?” That’s the investor you want—one who 𝐩𝐮𝐬𝐡𝐞𝐬 𝐲𝐨𝐮 𝐟𝐨𝐫𝐰𝐚𝐫𝐝. 𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 Don’t chase money. Chase the right people. Before pitching: • Build something real. • Pick investors who make you sharper. Because fundraising isn’t just about capital. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗼 𝘆𝗼𝘂’𝗿𝗲 𝗮𝗱𝗱𝗶𝗻𝗴 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺. Follow Vishu Bheda for more valuable startup insights from the world's best founders!
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