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Can anyone suggest me some books or resources where I can read original case studies and strategies of ecom fashion/personal care businesses??

Nykaa is an Indian e-commerce company that primarily deals with beauty, wellness, and fashion products. Founded in 2012 by Falguni Nayar, Nykaa has grown into one of the most popular platforms for cosmetic and personal care products in India

The men's personal care worldwide market is projected to hit $276.9 billion by 2030.

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The beauty and personal care (BPC) market in India is expected to grow to $34 billion by 2028, up from $21 billion currently.

The FMCG industry is made up of three main segments: household and personal care (50% of market share), healthcare (31%), and food and beverages (19%).

Indian beauty and personal care industry was valued at approximately USD 14.9 billion in 2021 and is projected to reach USD 28.9 billion by 2026.

India's men's personal care market is a rapidly growing industry, projected to reach $3.32 billion by 2030, with a CAGR of 9.6% from 2022 to 2030.

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