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This comparison fundamentally misunderstands both business models. Zepto isn't trying to 'kill' DMart, they're creating an entirely different category. DMart is a discount retailer optimized for planned weekly shopping with massive basket sizes. Zepto is solving for urgency and convenience with smaller, higher-margin baskets. It's like saying UberEats is trying to kill Costco. They serve completely different use cases despite both technically selling groceries. The real question isn't which model wins—it's how large the convenience grocery segment can grow relative to traditional retail.
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