ššŗš®š¶š¹ š°šæš²š®šš¼šæ š£š®šš¹ ššš°šµšµš²š¶š š¼š» šÆšš¶š¹š±š¶š»š“ š»š²š š½šæš¼š±šš°šš: Most people think āš¦šØš«š ššššš®š«šš¬ = šššššš« š©š«šØšš®šš.ā But thatās exactly why they fail. Look at the iPod. It had only three core things: ā¢Fit in your pocket. ā¢Store hours of music. ā¢Sync easily with your Mac. No wireless. No fancy extras. Just a great product, executed well. Or take Gmail. At launch, it wasnāt bloated with features. ā¢It was fast. ā¢It stored all emails (when 4MB limits were normal). ā¢It had a simple, smart interface. The lesson? šš«ššš š©š«šØšš®ššš¬ šš«šš§āš šššØš®š ššØš¢š§š ššÆšš«š²šš”š¢š§š . šš”šš²āš«š šššØš®š ššØš¢š§š š ššš° šš”š¢š§š š¬ šš±ššš©šš¢šØš§šš„š„š² š°šš„š„. If your product needs āeverythingā to be good, itās probably not innovative. So, how do you build a winning product? ā¢Pick three key features. ā¢Get them 100% right. ā¢Forget the rest (for now). Once you nail the core experience, you can always add more later. Focus on šÆšš„š®š, š§šØš šÆšØš„š®š¦š. Because if your product is great, it doesnāt need to be āgood.ā
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