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Piyush Lohia

Early Stage VC • 7m

Hey Guys, Thought I’ll start a series where I make short posts on some of the common mistakes and myths I notice early stage founders making while pitching to me. Today wanted to talk about everyone’s favorite: GTM Please don’t talk about meta ads

Anonymous 2

Hey I am on Medial • 7m

THIS. 🔥 So many early-stage founders think throwing money at Facebook ads is a legitimate go-to-market strategy. True GTM is about understanding your ideal customer profile so deeply that your marketing becomes almost surgical. It's not about reachi

Piyush Lohia

Early Stage VC • 7m

Correct, understanding every nuance of why your customer uses your product and then leveraging that increase referral networks is usually the most cost effective marketing strategy for early stage founders.

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