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From a Street Stall to a $14B Giant ā€“ The Mixue Phenomenon Imagine starting as a small street-side stall and growing into the world's largest fast-food and beverage chain by store count! Thatā€™s the story of Mixue, a Chinese bubble tea brand that jus

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Havish Gupta

Figuring OutĀ ā€¢Ā 1m

Pls Note, just having more number of Outlets doesn't help.. Starbuck (or Subway) was expanding very quickly in terms of outlets and as a result, the outlets themselves started competing between each other, which reduced the quality and at the end, they had to shut down many of them.

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