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Amandeep Singh

Co-Founder @ The Waf... • 4m

From a Street Stall to a $14B Giant – The Mixue Phenomenon Imagine starting as a small street-side stall and growing into the world's largest fast-food and beverage chain by store count! That’s the story of Mixue, a Chinese bubble tea brand that just IPO’d with a $14 billion market cap. 🚀 📈 46,000 stores worldwide – more than McDonald's or Starbucks 🏪 Opening 21 stores per day since 2019 💡 A business built on affordability, rapid expansion, and strong franchise partnerships What can we learn from Mixue’s hypergrowth? ✅ Scalability: A simple, high-margin product that appeals to the masses ✅ Aggressive Expansion: A franchise-driven model that accelerates footprint ✅ Cost Leadership: Offering $1 bubble tea to capture market share fast For entrepreneurs, this is a masterclass in speed, strategy, and scale. At The Waffle Street, we are inspired by such success stories as we chart our own path in the food and beverage space. What are your thoughts on Mixue’s rise? Could such a model work in India? Let’s discuss! 👇 #Startup #FMCG #Entrepreneurship #GrowthStrategy #Mixue

4 Replies

Replies (4)

Havish

. • 4m

Pls Note, just having more number of Outlets doesn't help.. Starbuck (or Subway) was expanding very quickly in terms of outlets and as a result, the outlets themselves started competing between each other, which reduced the quality and at the end, they had to shut down many of them.

Anonymous 2

Hey I am on Medial • 4m

McDonald’s: ‘I’m the biggest chain.’ Mixue: ‘Hold my boba.’

Anonymous 1

Hey I am on Medial • 4m

From a street stall to a $14B empire? That’s not bubble tea, that’s trouble tea for the competition.

Account Deleted

Hey I am on Medial • 4m

As per,the post we know that mixue is drink brand(bubble tea) which started as a small stall and became an $1billion company it story can be inspiring like starting from small to became a market gaint. 1.with competitive market price that competing with global brands. 2. Expanding with rapid speed from 2019 by adding stores every year. Every thing we see on outside is not everything.

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Thakur Ambuj Singh

🚀 Entrepreneur | Re... • 3m

Bubble Tea Takes the Crown! 🏆🥤 Mixue, China's $1 bubble tea giant has officially surpassed McDonald's and Starbucks to become the world's largest fast food & drink chain by store count! With 45,000+ locations its rapid rise is reshaping the global

Havish

. • 4m

From a Small Street Stall to 45,000 Outlets! This is the story of Mixue, a Chinese QSR that became the world’s largest QSR brand in terms of active outlets. So Mixue was started by Zhang Hongchao, an economics student, in 1997. At the time, it was

Sandeep Kumar

Hey I am on Medial • 6m

hi am.sandeep from Punjab . have aa idea opening aa organic & healthy tea stall . and healthy bakery products. open a tea stall Chandigarh to be given need aa invester. only investment amount. 5 lac.

3 Replies

Harsh Dwivedi
•

Medial • 2d

Dolly Chaiwala launched franchise model to expand the tea shop. Soon: Dolly Chaiwala is not a tea tapri, its a real estate business.

20 Replies

Milan Rabari

Way for the future • 9m

hello there,I am a tea shop owner and our tea shop is since 1982 now I want to go for my tea shop as franchise model, can anyone guide me??

21 Replies

Nikunj Patel

Hey I am on Medial • 5m

I make very good tea. The tea in my city is very famous. Every day we make 300 to 400 litres of milk tea. We add water separately. My next idea is to start a franchise.

1 Reply

Chander Prakash

On the way to build ... • 2d

As the announcement puts it: “The Dolly Chai Wala Franchise is Officially Open. It’s India’s first viral street brand, and now… it’s a business opportunity.” The announcement further sheds light on the franchise formats, offering something for every

1 Reply

Shashank

Be a Unicorn • 8m

I have some doubts on franchise business. How it works. how it make profit . single time profit or multiple times pays. take exmaple of a small Tea Franchise cost 1 lackh how much he can earn through one franchise.

6 Replies

Comet

#freelancer • 1m

🌿 Business Idea: Herbal Tea Making 🍵 🌱 Crafting and packaging an exclusive herbal beverage from farm-grown herbs can become a highly profitable and cost-effective business. 🌿 Herbal teas are harvested individually. While you can prepare tea fro

1 Reply