From a Street Stall to a $14B Giant – The Mixue Phenomenon Imagine starting as a small street-side stall and growing into the world's largest fast-food and beverage chain by store count! That’s the story of Mixue, a Chinese bubble tea brand that just IPO’d with a $14 billion market cap. 🚀 📈 46,000 stores worldwide – more than McDonald's or Starbucks 🏪 Opening 21 stores per day since 2019 💡 A business built on affordability, rapid expansion, and strong franchise partnerships What can we learn from Mixue’s hypergrowth? ✅ Scalability: A simple, high-margin product that appeals to the masses ✅ Aggressive Expansion: A franchise-driven model that accelerates footprint ✅ Cost Leadership: Offering $1 bubble tea to capture market share fast For entrepreneurs, this is a masterclass in speed, strategy, and scale. At The Waffle Street, we are inspired by such success stories as we chart our own path in the food and beverage space. What are your thoughts on Mixue’s rise? Could such a model work in India? Let’s discuss! 👇 #Startup #FMCG #Entrepreneurship #GrowthStrategy #Mixue
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