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Just hit a milestone with one of my recent newsletter editions — it crossed the average industry open rates by a solid margin. While most sources suggests the industry average hovers between 17% and 40%, this edition landed at 52% Safe to say, I’m t

𝗕𝗮𝗰𝗸 𝗶𝗻 𝟮𝟬𝟭𝟲, 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝘀𝗽𝗼𝘁𝘁𝗲𝗱 𝗮 𝗯𝗶𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: People were spending more time scrolling than watching. That killed engagement—and made users quit faster. 𝗧𝗵𝗲 𝗶𝘀𝘀𝘂𝗲? Not the content. The problem was the thumb

🤯This is how Blackberry killed itself. Back in 2010, Blackberry had a 43% market share in smartphones. However, by 2016, it was down to 0%. So, why did people abandon Blackberry? 🧐 See, in the 2000s, Blackberry was the ultimate status symbol, us

WhatsApp is slowly turning into the Facebook of messengers- bloated, cluttered, and directionless. As a product, it's regressing. Here's a breakdown of everything that's broken in WhatsApp today, from a my lens: Chats in WhatsApp feel like a noisy c

Robert Pera: The Silent Billionaire Who Rewired the Internet 🔥 Ever connected to public Wi-Fi that actually worked? You probably have Robert Pera to thank. But most people don’t even know his name. Back in the early 2000s, Pera was working as a

Day 4 - Startup Surprise From a Simple Status App to a $19 Billion Acquisition: The WhatsApp Story When we think of billion-dollar startups, we often imagine a revolutionary idea backed by big investors from day one. But WhatsApp's journey was diffe

The greatest accident in startup history: A gaming studio built a simple chat tool to solve their own problem. 8 years later, Salesforce bought it for $27.7 Billion. Here's how a side project saved a failing company and changed work forever: In 2

𝗔𝗜 𝗱𝗶𝗱𝗻’𝘁 𝗰𝗼𝗺𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯. 𝗜𝘁 𝗰𝗮𝗺𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀. When “Her” released in 2013, we watched Theodore fall in love with Samantha, his AI assistant. We laughed. We called it fiction. We said: “𝐂𝐨𝐨𝐥 𝐢

What is Moment Marketing? (And Why It’s a Game-Changer) Most marketing is boring. It’s planned months in advance, feels stale, and gets ignored. Moment marketing is the antidote. It’s about capitalizing on real-time events, trends, or cultural mome

Meet the woman who started with 20,000 and sold her company for 2500 CR. 1. Vandana Luthra was inspired by her mother, who ran a charitable Ayurveda initiative, Amar Jyoti, for low-income people. She also wanted to impact people's lives, so she went