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Just hit a milestone with one of my recent newsletter editions — it crossed the average industry open rates by a solid margin. While most sources suggests the industry average hovers between 17% and 40%, this edition landed at 52% Safe to say, I’m t

🤯This is how Blackberry killed itself. Back in 2010, Blackberry had a 43% market share in smartphones. However, by 2016, it was down to 0%. So, why did people abandon Blackberry? 🧐 See, in the 2000s, Blackberry was the ultimate status symbol, us

Robert Pera: The Silent Billionaire Who Rewired the Internet 🔥 Ever connected to public Wi-Fi that actually worked? You probably have Robert Pera to thank. But most people don’t even know his name. Back in the early 2000s, Pera was working as a

The greatest accident in startup history: A gaming studio built a simple chat tool to solve their own problem. 8 years later, Salesforce bought it for $27.7 Billion. Here's how a side project saved a failing company and changed work forever: In 2

What is Moment Marketing? (And Why It’s a Game-Changer) Most marketing is boring. It’s planned months in advance, feels stale, and gets ignored. Moment marketing is the antidote. It’s about capitalizing on real-time events, trends, or cultural mome

Meet the woman who started with 20,000 and sold her company for 2500 CR. 1. Vandana Luthra was inspired by her mother, who ran a charitable Ayurveda initiative, Amar Jyoti, for low-income people. She also wanted to impact people's lives, so she went

The Extraordinary Journey of Colonel Sanders: From Adversity to KFC Success The life of Colonel Harland Sanders, the founder of Kentucky Fried Chicken (KFC), is a testament to perseverance and resilience in the face of overwhelming adversity. His st