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Hello Pranita. Congrats for planning to start a candle making company. My 2 cents on this idea would slightly critical. Making a brand for candles is very difficult in my opinion. Until and unless the designing part is top notch, it's very tough to make people choose a particular brand for scented candles. Scented candles are there probably from last decade but the real traction in this segment started after the corporate gifting. Yes, there are individuals who buy it as a novelty once or twice or probably gift a set to their friends and relatives. But both corporate gifting and gifting to friends are price sensitive. So, there would always be an issue when it comes to scaling and probably a cap to pricing the product too. Can it be a good business, probably Yes. can it become a unique brand, very tough. There should be a unique differentiating factor in the product to stand apart from the other competitors. At this point, I can't think of such an impactful differentiating factor. All this info is my personal opinion and my attempt is not to discourage you. I'm trying to put the things that came into my head after looking at your post. Finally, I wish you a good luck for the journey.

All the best with your venture!

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have you seen those candles which burn in round shape. that's really unique you can search it on YouTube it'll create a unique signature to your brand.

'adulting sucks' 'existential crisis' damn! I wish candles could help me escape

all the best

maoists are gonna be your top customers

candel industry on rise