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Pranita Bajoria

Building Mao Life • 1m

I’m starting a new candle brand called Mao. It was born as a simple idea: Adulting sucks. We make it better with small bribes. And now, I want to turn that into a full-fledged candle brand, one that smells like the real highs and lows of being an adult. I’m talking about scents that capture: 🔥 The relief of finally doing your laundry 🔥 The existential crisis of turning 30 🔥 The 2 AM spiral of ‘should I quit my job?’ But before I go all in, I want to hear from you. What kind of candle scents would you love to see? Funny, nostalgic, painfully real drop your ideas below! Any other insights that you might have about running a candle brand would be really appreciated

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Replies (15)
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Hari kiran

Insight guru • 1m

Hello Pranita. Congrats for planning to start a candle making company. My 2 cents on this idea would slightly critical. Making a brand for candles is very difficult in my opinion. Until and unless the designing part is top notch, it's very tough to make people choose a particular brand for scented candles. Scented candles are there probably from last decade but the real traction in this segment started after the corporate gifting. Yes, there are individuals who buy it as a novelty once or twice or probably gift a set to their friends and relatives. But both corporate gifting and gifting to friends are price sensitive. So, there would always be an issue when it comes to scaling and probably a cap to pricing the product too. Can it be a good business, probably Yes. can it become a unique brand, very tough. There should be a unique differentiating factor in the product to stand apart from the other competitors. At this point, I can't think of such an impactful differentiating factor. All this info is my personal opinion and my attempt is not to discourage you. I'm trying to put the things that came into my head after looking at your post. Finally, I wish you a good luck for the journey.

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