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Chamarti Sreekar
Passionate about Pos... • 1m
How to pitch your startup in 30 seconds Every entrepreneur wants to pitch their idea quickly, but most pitches either assume too much or overload with details. A great pitch isn’t about explaining everything—it’s about sparking interest. Instead of focusing on your solution, structure your pitch like a movie trailer using the Hero’s Journey framework. Your customer is the hero, their problem is the villain, and you are the guide offering a powerful gift—your product—to help them succeed. Follow a simple three-act structure: 1. Set the context by describing the customer’s ordinary world. 2. Introduce a triggering event that disrupts their status quo and presents challenges. 3. Tease your unique solution, highlighting its impact without over-explaining. For example: "When entrepreneurs get hit with a big idea, they struggle to communicate it. They would normally write a 60-page business plan, but those take too long and no one reads them. So we built a tool that helps them clearly convey their vision in under 20 minutes, securing buy-in faster and focusing on building rather than planning." The goal is to make them curious, not to explain everything. A compelling pitch makes them want to know more, leading to a demo or a referral. Try this approach and refine your pitch for maximum impact.
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